David Morris  

Professor of Business Development
Coventry University


David Morris is currently Professor of Business Development at Coventry University. In 1990 Professor Morris became the Founding Dean of Coventry Business School, a post he held until 2005 before becoming Director of Higher Education Development at Coventry University.

He has been researching the global automotive industry for over thirty years and has over sixty publications in the field. Professor Morris founded the Motor Industry Observatory which undertakes independent strategic analysis of the automotive industry worldwide. His current research activities, mainly funded by the European Commission, are in the development of “smart mobility” strategies and policies and electric vehicles in particular.

In addition he has worked on many international projects in the field of local economic development and the knowledge economy. This includes extensive work on Northern Finland, the UAE, the Midlands region of the UK and Central Asia.

“Barriers and Opportunities for SMEs in EV Technologies: from research to innovations” in Gereon Meyer and Beate Muller (eds), Lecture Notes in Mobility/Electric Vehicles Systems Architecture and Standardization Needs: Reports of the European Green Cars Initiative, Springer, forthcoming. (with Chris Pickering and Neil Adams) 2014

“Consumer Adoption of EVs: A Behavioural Economics Approach”, Transbaltica 2013: Proceedings of the 8th. International Scientific Conference, Vilnius 9-10 May. ISBN 2029-2376

“Improving Personalized Travel Information Systems: a User Perspective”, Transport Means 2013, Proceedings of the International Conference, Kaunas, October 24-25. ISSN1822-296 X

“The role and activities of SMEs in EU R&D Transport Programmes: the case of electric vehicles”, Proceedings of Transport Research Arena (TRA) 2014, Paris, April.

“Electric vehicles, lead markets and the role of regional policy in encouraging formation of new clusters”, Proceedings of the European Electric Vehicle Congress, December 2014 (with Richard Brooks).

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Important dates

Agenda for building the program is as follows :
7th February 2018

call for papers closing

22nd February 2018
notice of acceptance and draft program

Papers will be evaluated by the Scientific Reviewing Committee & in accordance with our quality process.

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